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45-8 & 47-8, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur. (HQ)

Tel:  03-22833939

Fax: 03-22821227

Email: admin@lead.edu.my

LEAD Training Centre Pusat Latihan LEAD Malaysia Ministry of Education License No. KP (JPS) 5195/ IPS/ 250 (6) (WZ50001)

Tel:  03-22833939

Fax: 03-22821227

Email: admin@lead.edu.my



MARKETING MANAGEMENT














 


Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.


 


The course also focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. The marketing management process is important at all levels of the organization, regardless of the title applied to the activity. Typically, it is called corporate marketing, strategic marketing, or marketing management. For our purposes they all involve essentially the same process, even though the actors and activities may differ. The course will provide you with a systematic framework for understanding marketing management and strategy.


 


Upon completion of the course, the student will:   









Learning Methodology:


The learning methodologies employed in this course are a combination of Lecture and Labs, combination of Lecture, Hands-on activities, and Group Discussions. In order to successfully complete this course, students must also possess basic computer skills, the ability to follow written directions, and be able to read for comprehension.